President and Founder
For close to twenty years, Mary has provided insight-driven marketing solutions in her role as President and Founder of Gadbois Research. With a passion for helping companies succeed and grow, Mary has established strong partnerships due to her strategic thinking, flexibility, and moderating skills.
Although Mary specializes in positioning, branding, concept development and new products research, she has significant experience in a variety of research topics, including advertising testing, awareness and usage studies, product testing, packaging research, and product development studies. As for industries, Mary has conducted research for many—including beauty/personal care, food, home products, health care, retail, apparel financial services, education, and office/home furniture.
During her formative years, Mary worked in financial consulting and banking before finding her passion for marketing research during her tenure at Helene Curtis Inc, now a division of Unilever.
Mary has her MBA in marketing and management from Northwestern University’s Kellogg Graduate School of Management and her undergraduate business degree from the Ross School of Business at the University of Michigan.